Sky TV are taking on the established streaming providers, Lovefilm and Netflix, offering a contract free means to view Sky Movies content. Initially the service will be available on PCs and Android smartphones. Apple phones will follow shortly after, and consoles will be added by the end of the year. The service will also be available on the newly released Youview set top box.
The service will start with movie access but this will expand to include other services such as Sports later on. Viewing can be paid for either on an unlimited viewing system for £15 per month, or on a pay per view system, for anywhere between £0.99 and £3.49 for each film.