4oD on Youtube
In a deal struck today between Youtube and Channel 4, we will see 4oD content being uploaded to watch on Youtube. Launching in the coming months, this will see Channel 4 content appearing on Youtube shortly after it has been aired on TV. Users will also be able to access over 3000 hours of archive TV via the site too.
The content will be available on Youtube for UK users only, it will probably also reduce the number of user uploaded snippets of Channel 4’s programming.
When the service launches, Channel 4 will use advertising to support the service. It isn’t an exclusive deal, so content will stay on Channel 4’s 4oD service too, however it will share the load and bandwidth requirements between its own service and Google, which should make it more available in the long run.
Relating to this, today Ofcom released figures showing that 1/3rd of online adults use video on demand systems, this is a key area of growth for the broadcasters as more people are preferring to watch TV when they want, instead of at the time it is aired.