ITV Hub offers Freemium Subscription Model
Following a succesful first year since turning on the ITV Hub service, ITV are rolling out an upgrade to the platform. This upgrade offers users the chance to pay a £3.99 per month subscription to enjoy the content without adverts. The system has recently been trialed on Apple devices, but is rolling out to other platforms shortly.
This is one of many new initatives coming soon to the ITV Hub service, including downloading options for offline viewing. More will be added to the platform in early 2017.