Virgin Media have enjoyed a massive increase in traffic to their on demand service over the past 12 months. Posting a staggering 750 million tv and movie requests during the 12 months of 2009.
This is a 50% increase on the previous years figures, which just backs up how crucial on demand services are going to be during the coming years.
Virgin Media helped to pioneer on demand TV as we have it now in the UK, driving the service to their customer base via their cable infrastructure and set top boxes. This allows users to watch the content without the need for a computer near by, a major advantage as users like the big screen experience.
However, Virgin is currently limited in that it can only supply on demand content to users on its cable network, it was rumored they have been looking into an IPTV based system that could potentially be brought to any UK household.