BT Wants to cut price on Sports
BT has said today that it wants to start a price war over sports content provided to the consumer by offering consumers access to the premium sports content at a lower cost than its competitors.
It is waiting for a judgement from Ofcom as to whether the wholesale price of the premium content provided by Sky must be reduced to allow fair competition across platforms.
If Ofcom force Sky to reduce the fees they charge other provides, this could start a price war between them to get and keep viewers. It would allow both BT and Virgin Media, along with others, to slash their prices to their users.
This could benefit viewers all round, by offering more competition and thus more choice for where to access the premium content. Currently Sky hold most of the viewers, more than double that of BT and Virgin Media combined.