Sky buys Virgin Media TV Channels
Sky has bought Virgin Media TV, this includes the Virgin1, Bravo, Challenge and Living channels, this is NOT the cable platform, just the channels that Virgin Media produce and manage.
As part of a £160 million deal, Virgin Media will be able to offer some of Sky’s high definition channels for the first time on the cable platform. This deal include the Sky Sports HD channels and all Sky Movies HD, as well as access to Sky TV content via the on demand service.
This agreement is good for both parties, no longer will Sky have to pay to broadcast Virgin Channels, and it will bring Sky’s HD service to more viewers. Sky is currently battling with Ofcom over its dominance in the premium sports and film channel market, this new deal should ease this issue.