ITV Live attracts 1 million viewers

Just in time for the start of the 2010 FIFA World Cup, ITV launched their new ITV Live service. In the first week of availability, the service has recieved over 1 million unique users, though I suspect a lot of this is due to the number of matches happening during office hours.

The ITV Live service combines a live TV stream with interactive information and social networking, in this case for the World Cup. It allows you to watch the match, access stats and replays when you want them and chat with others about the match all at the same time.

If you’ve not yet seen it, you can visit ITV Live at any time by going to